Trends and Innovations in Marketing Information Systems

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Publisher : IGI Global
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ISBN 10 : 9781466684607
Pages : 455 pages
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Rating : 4.8/5 (684 users download)


Download Trends and Innovations in Marketing Information Systems by Tsiakis, Theodosios PDF/Ebook Free clicking on the below button will initiate the downloading process of Trends and Innovations in Marketing Information Systems by Tsiakis, Theodosios. This book is available in ePub and PDF format with a single click unlimited downloads. Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.


THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING

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Publisher : Poltext
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ISBN 10 : 9788389437662
Pages : 388 pages
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Rating : 4.3/5 (437 users download)


Download THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING by Grzegorz Mazurek PDF/Ebook Free clicking on the below button will initiate the downloading process of THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING by Grzegorz Mazurek. This book is available in ePub and PDF format with a single click unlimited downloads. The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both theory and practice of marketing and management. The book has been divided into 5 subject areas, i.e. management, strategy, communications, brand, and consumer, all of which act as the main themes of subsequent chapters.


Encyclopedia of Information Science and Technology, Fourth Edition

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Publisher : IGI Global
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ISBN 10 : 9781522522560
Pages : 8104 pages
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Rating : 4.2/5 (522 users download)


Download Encyclopedia of Information Science and Technology, Fourth Edition by Khosrow-Pour, D.B.A., Mehdi PDF/Ebook Free clicking on the below button will initiate the downloading process of Encyclopedia of Information Science and Technology, Fourth Edition by Khosrow-Pour, D.B.A., Mehdi. This book is available in ePub and PDF format with a single click unlimited downloads. In recent years, our world has experienced a profound shift and progression in available computing and knowledge sharing innovations. These emerging advancements have developed at a rapid pace, disseminating into and affecting numerous aspects of contemporary society. This has created a pivotal need for an innovative compendium encompassing the latest trends, concepts, and issues surrounding this relevant discipline area. During the past 15 years, the Encyclopedia of Information Science and Technology has become recognized as one of the landmark sources of the latest knowledge and discoveries in this discipline. The Encyclopedia of Information Science and Technology, Fourth Edition is a 10-volume set which includes 705 original and previously unpublished research articles covering a full range of perspectives, applications, and techniques contributed by thousands of experts and researchers from around the globe. This authoritative encyclopedia is an all-encompassing, well-established reference source that is ideally designed to disseminate the most forward-thinking and diverse research findings. With critical perspectives on the impact of information science management and new technologies in modern settings, including but not limited to computer science, education, healthcare, government, engineering, business, and natural and physical sciences, it is a pivotal and relevant source of knowledge that will benefit every professional within the field of information science and technology and is an invaluable addition to every academic and corporate library.


Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

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Publisher : IGI Global
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ISBN 10 : 9781522577676
Pages : 818 pages
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Rating : 4.7/5 (577 users download)


Download Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship by Khosrow-Pour, D.B.A., Mehdi PDF/Ebook Free clicking on the below button will initiate the downloading process of Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship by Khosrow-Pour, D.B.A., Mehdi. This book is available in ePub and PDF format with a single click unlimited downloads. As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.


Diverse Methods in Customer Relationship Marketing and Management

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Publisher : IGI Global
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ISBN 10 : 9781522556206
Pages : 333 pages
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Rating : 4.5/5 (556 users download)


Download Diverse Methods in Customer Relationship Marketing and Management by Lee, In PDF/Ebook Free clicking on the below button will initiate the downloading process of Diverse Methods in Customer Relationship Marketing and Management by Lee, In. This book is available in ePub and PDF format with a single click unlimited downloads. Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.


Handbook of Research on Applied AI for International Business and Marketing Applications

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Publisher : IGI Global
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ISBN 10 : 9781799850786
Pages : 702 pages
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Rating : 4.5/5 (85 users download)


Download Handbook of Research on Applied AI for International Business and Marketing Applications by Christiansen, Bryan PDF/Ebook Free clicking on the below button will initiate the downloading process of Handbook of Research on Applied AI for International Business and Marketing Applications by Christiansen, Bryan. This book is available in ePub and PDF format with a single click unlimited downloads. Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.


Creating Marketing Magic and Innovative Future Marketing Trends

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Publisher : Springer
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ISBN 10 : 9783319455969
Pages : 1510 pages
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Rating : 4.5/5 (455 users download)


Download Creating Marketing Magic and Innovative Future Marketing Trends by Maximilian Stieler PDF/Ebook Free clicking on the below button will initiate the downloading process of Creating Marketing Magic and Innovative Future Marketing Trends by Maximilian Stieler. This book is available in ePub and PDF format with a single click unlimited downloads. This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.


Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

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Publisher : IGI Global
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ISBN 10 : 9781522520856
Pages : 507 pages
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Rating : 4.2/5 (52 users download)


Download Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry by Rozenes, Shai PDF/Ebook Free clicking on the below button will initiate the downloading process of Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry by Rozenes, Shai. This book is available in ePub and PDF format with a single click unlimited downloads. Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.


Web Data Mining and the Development of Knowledge-Based Decision Support Systems

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Publisher : IGI Global
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ISBN 10 : 9781522518785
Pages : 409 pages
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Rating : 4.1/5 (518 users download)


Download Web Data Mining and the Development of Knowledge-Based Decision Support Systems by Sreedhar, G. PDF/Ebook Free clicking on the below button will initiate the downloading process of Web Data Mining and the Development of Knowledge-Based Decision Support Systems by Sreedhar, G.. This book is available in ePub and PDF format with a single click unlimited downloads. Websites are a central part of today’s business world; however, with the vast amount of information that constantly changes and the frequency of required updates, this can come at a high cost to modern businesses. Web Data Mining and the Development of Knowledge-Based Decision Support Systems is a key reference source on decision support systems in view of end user accessibility and identifies methods for extraction and analysis of useful information from web documents. Featuring extensive coverage across a range of relevant perspectives and topics, such as semantic web, machine learning, and expert systems, this book is ideally designed for web developers, internet users, online application developers, researchers, and faculty.


E-Manufacturing and E-Service Strategies in Contemporary Organizations

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Publisher : IGI Global
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ISBN 10 : 9781522536291
Pages : 366 pages
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Rating : 4.3/5 (536 users download)


Download E-Manufacturing and E-Service Strategies in Contemporary Organizations by Gwangwava, Norman PDF/Ebook Free clicking on the below button will initiate the downloading process of E-Manufacturing and E-Service Strategies in Contemporary Organizations by Gwangwava, Norman. This book is available in ePub and PDF format with a single click unlimited downloads. Continuous improvements in digitized practices have created opportunities for businesses to develop more streamlined processes. This not only leads to higher success in day-to-day production, but it also increases the overall success of businesses. E-Manufacturing and E-Service Strategies in Contemporary Organizations is a critical scholarly resource that explores the advances in cloud-based solutions in the service and manufacturing realms of corporations and promotes communication between customers and service providers and manufacturers. Featuring coverage on a wide range of topics including smart manufacturing, internet banking, database system adoption, this book is geared towards researchers, professionals, managers, and academicians seeking current and relevant research on the improvement of cloud-based systems for manufacturing and service.


Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry

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Publisher : IGI Global
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ISBN 10 : 9781522510550
Pages : 515 pages
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Rating : 4.1/5 (51 users download)


Download Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry by Vasant, Pandian PDF/Ebook Free clicking on the below button will initiate the downloading process of Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry by Vasant, Pandian. This book is available in ePub and PDF format with a single click unlimited downloads. The application of holistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. By utilizing new technologies and optimization techniques, it is becoming easier to troubleshoot problematic areas within the travel industry. The Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry features innovative technologies being utilized in the management of hotels and tourist attractions. Highlighting empirical research on the optimization of the travel and hospitality industry through the use of algorithms and information technology, this book is a critical reference source for managers, decision makers, executives, tourists, agents, researchers, economists, and hotel staff members.


Web Usage Mining Techniques and Applications Across Industries

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Publisher : IGI Global
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ISBN 10 : 9781522506140
Pages : 424 pages
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Rating : 4.0/5 (56 users download)


Download Web Usage Mining Techniques and Applications Across Industries by Kumar, A.V. Senthil PDF/Ebook Free clicking on the below button will initiate the downloading process of Web Usage Mining Techniques and Applications Across Industries by Kumar, A.V. Senthil. This book is available in ePub and PDF format with a single click unlimited downloads. Web usage mining is defined as the application of data mining technologies to online usage patterns as a way to better understand and serve the needs of web-based applications. Because the internet has become a central component in information sharing and commerce, having the ability to analyze user behavior on the web has become a critical component to a variety of industries. Web Usage Mining Techniques and Applications Across Industries addresses the systems and methodologies that enable organizations to predict web user behavior as a way to support website design and personalization of web-based services and commerce. Featuring perspectives from a variety of sectors, this publication is designed for use by IT specialists, business professionals, researchers, and graduate-level students interested in learning more about the latest concepts related to web-based information retrieval and mining.


Quantitative Research Methods in Consumer Psychology

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Publisher : Taylor & Francis
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ISBN 10 : 9781317280415
Pages : 414 pages
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Rating : 4.8/5 (28 users download)


Download Quantitative Research Methods in Consumer Psychology by Paul Hackett PDF/Ebook Free clicking on the below button will initiate the downloading process of Quantitative Research Methods in Consumer Psychology by Paul Hackett. This book is available in ePub and PDF format with a single click unlimited downloads. Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses.


Intelligent Systems: Concepts, Methodologies, Tools, and Applications

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Publisher : IGI Global
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ISBN 10 : 9781522556442
Pages : 2351 pages
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Rating : 4.5/5 (556 users download)


Download Intelligent Systems: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources PDF/Ebook Free clicking on the below button will initiate the downloading process of Intelligent Systems: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources. This book is available in ePub and PDF format with a single click unlimited downloads. Ongoing advancements in modern technology have led to significant developments in intelligent systems. With the numerous applications available, it becomes imperative to conduct research and make further progress in this field. Intelligent Systems: Concepts, Methodologies, Tools, and Applications contains a compendium of the latest academic material on the latest breakthroughs and recent progress in intelligent systems. Including innovative studies on information retrieval, artificial intelligence, and software engineering, this multi-volume book is an ideal source for researchers, professionals, academics, upper-level students, and practitioners interested in emerging perspectives in the field of intelligent systems.


Handbook of Research on Consumerism and Buying Behavior in Developing Nations

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Publisher : IGI Global
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ISBN 10 : 9781522502838
Pages : 565 pages
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Rating : 4.0/5 (52 users download)


Download Handbook of Research on Consumerism and Buying Behavior in Developing Nations by Gbadamosi, Ayantunji PDF/Ebook Free clicking on the below button will initiate the downloading process of Handbook of Research on Consumerism and Buying Behavior in Developing Nations by Gbadamosi, Ayantunji. This book is available in ePub and PDF format with a single click unlimited downloads. Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.


Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

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Publisher : IGI Global
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ISBN 10 : 9781522501442
Pages : 492 pages
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Rating : 4.0/5 (51 users download)


Download Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector by Panwar, Upendra Singh PDF/Ebook Free clicking on the below button will initiate the downloading process of Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector by Panwar, Upendra Singh. This book is available in ePub and PDF format with a single click unlimited downloads. Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.


Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

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Publisher : IGI Global
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ISBN 10 : 9781522551881
Pages : 1723 pages
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Rating : 4.5/5 (551 users download)


Download Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources PDF/Ebook Free clicking on the below button will initiate the downloading process of Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources. This book is available in ePub and PDF format with a single click unlimited downloads. Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.


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